KATSEYE x Never Have I Ever ✦ As Seen on Shark Tank
Six press-on sets, a tooth gem kit and a tattoo sheet, made with Never Have I Ever under a signed license. Every design does the thing the stone does: throws one band of light that moves when your hand does.
Launching August 15
So have we. Animal lands this week, Wild three weeks after that, and the stretch since Beautiful Chaos has been, generously, long.
Not that it was quiet. Pinky Up did 18.1 million streams in four days. Gabriela and Internet Girl each did 12.3 million in that same window, so it walked past both of them without turning around. No. 28 on the Hot 100. No. 2 on Hot Dance/Pop. Meanwhile Beautiful Chaos is still on the Billboard 200 forty-one weeks later, which at this point is just showing off.
Then the Sahara stage. Then three AMA nominations. Then a summer of festival dates none of us were emotionally prepared for.
And somewhere in all that, a detail. The single is called Pinky Up. The cover is a teacup. The title is a hand.
We make nails. You see where this is going.
The era so far
Handing a group this big to a beauty brand isn't a vibe decision. Before a single design gets drawn, there's a checklist, and most brands don't clear it.
Have we done a collab this big before? Never Have I Ever has run more than a hundred licensed partnerships with artists. Character studios: Peanuts, Miffy, Kewpie. Museums and estates: Van Gogh, Matisse, Hokusai, Frida Kahlo. A capsule with RIPNDIP. Every one of them cleared and delivered.
Is there a real process? An artist needs to know their artwork won't turn up somewhere they never approved. That means approving the artwork, approving the samples, signing off on every single design, and a person who actually answers the email when a color is off. Unglamorous, and the entire ballgame.
Who's in? Urban Outfitters already snatched up — sets. We held back a small run for our besties online. You heard it here first, and you know it's gonna sell out.
And then the part that's hard to fake. This brand was built to pay the people who make the art. Never Have I Ever was the first beauty brand to license artists' work with royalties attached, back when it was two people working through a pandemic. The royalty structure wasn't bolted on to land a big partner. It's how the company has always run.
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744 five-star reviews ✦ 100+ artists and brands under license ✦ As seen on Shark Tank
A design goes up on Instagram Sunday. By Wednesday it's a $6 listing in four shapes with the watermark cropped off. That's not a rare horror story, that's a normal week for anyone who draws for a living. The whole supply chain is built to do it fast.
We started Never Have I Ever the other way round. First beauty brand to license artists' work with royalties attached, meaning the person who made the drawing signs something, approves the sample, and gets paid every time a set ships. Not a flat fee. Not "exposure." A royalty.
A hundred-plus artists and brands later, still the only way we do it. A global girl group is a much bigger partner than an illustrator with 8,000 followers. Same paperwork. Same principle.
If it's worth wearing, they're worth paying.
Merch usually wants commitment. A hoodie is a decision. A tattoo is a life sentence. A ticket is a flight. Press-ons are the one thing you can put on for a listening party Friday and remove completely before Monday. No salon, no appointment, no permission, no residue.
That's the entire reason this brand exists: try something without having to keep it. Turns out that's exactly what a fandom needs too. Loud enough for the venue. Gone before the Zoom call.
There was also a design reason we couldn't ignore. KATSEYE is named after the cat's eye gemstone: one band of light that slides across the stone as your angle changes, colors reading differently depending on who's looking. We did not invent that metaphor for a landing page. It's also almost exactly what a magnetic cat-eye finish does on a hand. The collab was sitting right there in the name.
Magnetic cat-eye pull, chrome flake, pearl shift, holo fracture. Six shapes so it works whether your nails are long or you have to type for a living. Plus the tooth gem kit and a tattoo sheet for people going all in.
The collection runs $14–$32. Everything's in the shop at the end of this page.
It's almost never the design. It's the curve, the tip thickness and the glue. Get the curve wrong and there's an air gap at the sidewall. Water gets in and the set's gone by day two.
Ours are molded to a fuller C-curve across ten sizes per set, so the sidewalls actually sit flush. The jelly glue in the box is stress-tested to a 14-day hold. Want your natural nail untouched? The reusable tabs peel clean in about five minutes and get you two or three wears out of one set.
Length matters too. We put short almond and short square in this drop on purpose, because most of you still have to answer emails. You should be able to wear this to work.
One more thing: the EU restriction on TPO in gel polish has pushed a lot of the salon conversation toward press-ons, and the coverage has been pretty blunt about why: nothing gets cured onto your nail plate. We were already built for that.
Five real differences between an official set and a marketplace dupe. Only one of them is the picture on the box.
A cut of every single set goes back to the people you're a fan of. A dupe seller keeps all of it and tells you nothing.
Colors, marks and finishes signed off against a brand guide. Dupes are compressed screenshots printed at whatever the factory had loaded that day.
Adhesive and tooth gem materials sit against skin, nail and enamel. Being a licensed partner means we're contractually on the hook for that.
Returns, replacements, an inbox that answers. Not a storefront that evaporates the week after the drop.
Ours has a fixed term. When it ends we can't reprint, restock or "bring it back for the holidays." That's the contract, not a countdown gimmick.
Real collabs get announced by the group's own team. If a seller can't point you at that announcement, it isn't one. Takes ten seconds.
Clearing a music partnership this size isn't our first rodeo. Same process we've run with character studios, artist estates, a streetwear label and a hundred independent illustrators. Just bigger.
Application clips, day-7 check-ins, and the ones filmed in a parking lot forty minutes before doors. Tag #NHIEKATSEYE and we'll pull the best ones in here.
★★★★★Placeholder: pull live from Judge.me. Prioritize one that mentions hold time on short nails.
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★★★★★Placeholder: prioritize one where people didn't realize they were press-ons.
Verified buyer ✦ widget slot
★★★★★Placeholder: prioritize one that mentions getting a second wear out of a set.
Verified buyer ✦ widget slot
If a set goes, the waitlist is the only way you hear about a wave 2, and wave 2 only happens if there's license term left. List gets the link before anyone else, and before we post it.
— EYEKONS already on the list
Same automatic discount, your choice of sets. Free U.S. shipping once your discounted total clears $70. Sold-out sets can still be added to the waitlist.
— of — online units left
Drop 001 launches in
Tabs are reusable and peel clean in five minutes. Layer over the included glue for the full 14 days.
We'll email you the second it's back, and you'll get the link before we post it anywhere.